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Web
Site Promotion - Advertising Your Website For
Profits
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by:
Tom Worsley
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Making
money with your web site is the dream and goal of millions of
webmasters all over the internet including myself. In order to reach
this goal you need a variety of web site promotions running all at the
same time.
Search engine optimization is still my number one traffic generator. I
receive more traffic from Google than any other source on the internet.
But it is becoming increasingly more and more difficult to achieve a
top ten placement on Google or any other search engine as the internet
grows and more webmasters compete for the same key words. There once
was a time when I could rely on Google to provide me with all the
traffic I needed but not any more. I need to promote and advertise my
web site elsewhere if I expect to continue receiving good quality
traffic to my web site.
Writing articles like this one is just one of the ways I use to promote
my web site. There are literally thousands of sites on the internet
that will allow you to submit articles such as this one. Your article
will remain in their database or directory and as long as you allow
re-print instructions along with your author bio you may also see your
article on other sites that you did not even submit to. Make sure your
web site URL is in your author bio and make sure the URL is active.
Some sites will only post your article with static URL’s which will not
be quite as effective. You can also use anchor text for your URL to
help your search engine rankings. Use your targeted key words as your
anchor text and you should see an increase in your search engine
optimization efforts.
Number three on my list of web site promotions requires some cash. The
majority of people I talk to about getting good quality traffic to a
web site all want to do it for FREE without any advertising dollars
spent. Although it is possible to promote a web site for FREE with no
money, I highly recommend some form of pay per click campaign using
Google adwords or Yahoo search marketing (formerly Overture). There are
also a host of other smaller pay per click engines that I have used in
the past including Findwhat and 7Search.
Press releases on the internet are gaining in popularity recently and
you can actually get a press release published and listed on Google and
Yahoo news search within 24 hours. For guidelines and how to get
published visit the following web page. http://www.prweb.com/
Reciprocal linking has dropped off of my priority list of web site
promotions but it can still be a very important means of web site
promotion if done properly, and back links to your site are also
essential to a good search engine ranking with Google. First of all you
are not going to want to trade links with just anyone. Make sure the
page’s your links are going to be on are actually indexed by Google. If
you do not have the Google toolbar get it. It will tell you if a page
has been indexed or not. Also ask the webmaster you are trading links
with how many links they have per page. If they put more than 30 links
on a page chances are your link will be lost and never clicked on.
Free classified advertising is another way to promote your site for
free. But as the internet grows so too does the amount of webmasters
submitting to these free classified sites. And the more people there
are posting the less likely your ad will be seen. The key to good free
classified advertising is testing your results. Test everything you do.
When you find a good classified site that is giving you traffic keep
using it but follow their guidelines on how often you should post.
Last but not least you need to be collecting e-mail addresses from your
web site. Start a newsletter and ask your visitors to subscribe
somewhere on your site. Once you have built up a good subscriber base
you can e-mail your subscriber base a weekly newsletter that has to do
with your web site’s theme or subject matter. Always include
UN-subscribe instructions in case your visitors change their mind and
no longer would like to receive e–mail from you.
I have just touched the surface on a few of the different techniques
that I have used to promote my own web site. There are actually
hundreds of other offline and online methods to promote a web site. Use
your imagination and do not be afraid to try new things. Test
everything you do and when you find something that works keep doing it.
About the Author
Tom Worsley is a successful work
from home Internet marketer and independent representative
for Strong Future International (SFI),
Owner and Webmaster for http://kawarthapublishing.com.
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