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Advertising
Effectively on The Net is FREE
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by:
Christopher Kyalo
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That's right. The most effective way of advertising your business on
the net is FREE and mostly ignored. And yet it's so easy to see why it
is so effective. We just need to ask ourselves two simple questions.
Question 1- What do most people use the internet for?
Answer - For email and to seek information to solve problems.
Question 2 - How do you get information from the net?
Answer - I go directly to certain web sites or I use a search engine
like Yahoo or Google.
So shouldn't it be obvious that a free article on the net that mentions
your business after providing valuable information free will be seen by
hundreds of thousands of your eager prospects over time?
The biggest marketing mistake that many businesses have made and
continue to make over the internet is treating this new medium as if it
were just an extension or advancement of the last new medium to change
the marketing world, namely Television. In Television, advertising is
king. And therefore many assumed that the internet was the next big
thing in conventional advertising with predictably disastrous results.
The internet is primarily an information medium. So is it any wonder
that people get so upset when somebody tries to interrupt their search
for information with an advertisement?
Being an information medium, it stands to reason that you will only
attract attention by providing information - free, valuable information.
So the most effective way to advertise on the net is to give away free
information of a very specific nature. The free information will of
course have something to do with your product or service. But it should
be written in such an interesting way and should focus on solving a
problem or need of your potential clientele that it will be of great
value without them having to purchase your product immediately.
For example, somebody selling anti-glare gadgets for computers or
headache medication or whatever service or product that deals with the
problem of headaches, can post the following useful free information;
1) An article about the different types of headaches caused by sitting
in front of a computer the whole day.
2) He can post yet another article hinged on a case study of a headache
that refused to go away despite medication etc.
3) How a deadly type of headache feels like e.g caused by a developing
brain tumour etc.
In all the articles, no direct reference should be made to the product
or service except in the resource box right at the end which should
have your web-site, email and any other contact information.
An article on the web is a very powerful advertising tool that will do
more for you than any conventional advertising or email list. Firstly
you are guaranteed that many of your target market or people who may be
interested in your product or service will read your article and the
name of your business. Most so-called advertisements on the net, never
get read at all, even by the people targeted - they get deleted long
before.
Secondly, you create a very favorable image of a knowledgeable and
competent person or business and you do this instantly. Offline this is
rather difficult to do even over a longer period of time. In fact
articles can't even be posted as easily as they can on the net. For
example it will be virtually impossible for any newspaper or magazine
with a decent readership to find the space for any of the suggested
headache articles above.
There are various ways one can post articles on the net. You can do it
on your web site or you can do it at a wide range of different sites.
Actually the idea here is to get it posted in as many different places
as you possibly can (remember it's an advertisment.)
The real power of the internet is in its' ability to reach a colossal
number of people within a very short time, who are interested in the
subject at hand.
Most of the people you reach may not be in the market for your offering
right now, but they will have heard of you and will already have a very
favourable image of you.
Some of the people who will benefit from your information will be in
the market for your product and will request for more information,
visit your web-site and so on - still they will not buy immediately. A
fraction of these people may buy from you one day in the future. They
may also like you enough to tell others about you.
The last group of people may end up being a very tiny decimal fraction
of the total but these are the people who will become your customers
shortly after benefiting from your FREE information. Still there will
be a steady and constant flow of these wonderful people who put money
in your bank account, as your articles get posted in newer web sites
all the time.
Can you sincerely think of another marketing weapon on the web that
even comes close to this one in terms of effectiveness?
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If you found this article interesting, you can read another article by
this author at the link below that will give you the only 2 things you
need to acknowledge to gurantee success in any online marketing
program.
Here's the link:-
http://www.goarticles.com/cgi-bin/showa.cgi?C=26206
About the Author
Christopher Kyalo has over 20 years experience in
marketing and creative writing. Order his FREE report "How to use the
most effective advertising weapon on the net, it's free" by sending a
blank email to ckyalo at yahoo.com. Or download his favourite ebook.
You can get it FREE at; http://aff-masters.sitesell.com/valueinfo.html
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