|
Click Here
for more Articles
|
|
|
|
Advertising
Revenue
|
|
by:
Murray Hughes
|
Advertising
Revenue - Making Money With Adsense
Advertising revenue and Google Adsense go hand-in-hand.
The Internet has regained a lot of credibility since its fall from
grace at the end of the 90’s.
This means more businesses are spending more money to get customers via
the Internet. And it’s possible for you to cash in on those millions of
dollars.
Google has an advertising program, involving four parties:
1.Google
2.Customers paying for the ads – through the Adwords program
3.Visitors clicking on the ads – on search engine results pages and
websites
4.Website owners running the ads on their websites – through the
Adsense program. These are the people making money from ad revenue.
For an example, look no further than the page you are on at the moment.
Notice down the right hand side of the page and also in the top left of
this article there are groups of ‘Ads by Google’ (if can’t see them its
because either you are not in the US or not reading this article on my
website).
Google has developed technology that automatically senses what the
theme of the page is and then displays ads that are suited to the
theme. This way the visitor will see advertisements likely to be of
interest.
The Adwords customer (the advertiser trying to sell a product or
service etc using these ads) is billed every time a visitor clicks. The
amount depends on the cost of the ad, which is basically determined by
advertising demand.
Revenue from that billing is split between Google and the owner of the
website where the visitor clicked. If the ad costs the advertiser 50
cents per click, Google gets 25 cents and the website owner running the
ads gets 25 cents.
If you were to click one of the Adsense ads you see on this page I’d
get 50%.
Google Adsense is not the only program you can use to place ads on your
site. Companies like Searchfeed offer similar programs but Adsense is
where the money is.
There are a few key elements to successfully earning revenue from
Google Adsense:
•Create website pages to rank well in the search engines. No visitors
=no clicks=no revenue
•Strategically position your Adsense ads to attract the most clicks.
•Target keywords that have a high click price, thereby earning more per
click.
•Make sure the words you target have enough searches per month to be
worth the effort of creating a webpage.
•Make your site a valuable resource so visitors return.
Some more advanced strategies include:
•Create a valuable newsletter that visitors want to receive. Publish
each issue on a webpage with Adsense and notify subscribers by mail
with a link to the page (this method also minimizes risk of your email
being filtered).
•Target less competitive keywords for your search engine rankings but
direct the traffic (legitimately) to pages with more competitive
keywords because the Adsense ads will pay more per click.
•When choosing Adsense ad design (you can choose color and format)
avoid designs that are obviously ads. The less they look like ads the
better.
I recently read a book about Adsense, written by a guy called Joel
Comm, that has increased my revenue by 34%. I’ve heard from many other
marketers with similar stories.
Through testing and tracking he was able to increase his earnings from
$30 per day to $500 per day. His Adsense revenue for January 2005 was
$17,463.75!!
Impressed?
Joel has compiled his tips and strategies for making money with Adsense
into a book called ‘Adsense
Secrets’(http://www.oo7workfromhome.com/recommended/adsense-secrets.htm).
A highly recommended read if you are interested in this form of money
making.
Next time we will be taking a closer look at building an eBay business.
Ebay has created more work at home businesses than anything else in
human history, I’ll show you how to get a piece of the action.
Until next time, remember persistence pays off – BIG TIME.
Your Friend
Murray Hughes
007 Work From Home
http://www.007workfromhome.com/google-adsense.htm
About the Author
If you enjoyed this article and want to get
started working
out of your very own house, then head over to
http://www.007workfromhome.com today and enroll in Murray’s
zero cost Work.From.Home Email Course and also learn from
his many exclusively written lessons available at the
site. For AOL Users: Work
From Home Business
|
|
