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10
Ezine Advertising Strategies for Starters
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by:
Diane Hughes
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Copyright
2005 Diane Hughes
If you're like most ezine advertisers you wish to generate FAST Sales
by sending your message in front of thousands ezine subscribers.
Some spend hundreds in ezine advertising hoping to generate a BIG
profit... but it ends up costing them more than they earn.
Yes, ezine advertising works, but if you really want to WIN the ezine
advertising GAME you must take in consideration the strategies below:
1. What do you plan to advertise?
e.g. an affiliate product, your own product, a course by e-mail, an
ebook, etc.
You must know exactly what you want to promote in other ezines before
advertising in them; ask yourself these questions:
Is the product related to your target audience?
Is the product valuable?
Does the seller offer a money-back guarantee?
Does the Web Site make you want to purchase the product yourself?
Does the Web Sales Letter convert into Sales?
2. Who is your target audience?
The product you plan to promote in other ezines must be related to a
certain niche (target audience) so don't make the mistake to think that
everyone needs or wants what you promote.
e.g. if your product is related to dog lovers, don't advertise in
ezines related to cat lovers because you won't make any sales.
3. Where to find the 'BEST' ezine to advertise in?
The 'BEST' ezine to promote a product in is the one targeted to your
audience.
The more specific your target audience and the ezine TOPIC, the more
sales you could receive.
Also, the 'BEST' ezine to advertise in is the one where the publisher
has already built TRUST with his/her subscribers and they purchase
regularly from their recommendations.
Ezine Advertising List
http://www.probiztrack.com/go/p.cgi/ezines
4. What's your BUDGET?
If you only afford $300 to spend on ezine advertising, you don't want
to spend it all on one ezine. Try to invest your money wisely,
step-by-step.
Have you seen a publisher claiming their ezine has 90,000+ subscribers
and they sell advertising for $25 - $50 or so?
If these offers sound too good to be true, maybe it is!
5. How many subscribers does the ezine have?
Numbers don't count, the quality of the ezine CONTENT itself is what
makes the difference; if a publisher sends too many ads to their
subscribers, I suppose you imagine there are not too happy seeing all
those ads.
The more CONTENT and less advertising an ezine has, the better RESULTS
you could receive from your advertising.
6. Who wrote your Ad Copy?
You know exactly the 'BEST' ezine to advertise in, how much you want to
spend on advertising, but your ad copy is weak ... try to improve it
yourself or ask a copywriter to rewrite it.
How to make your Ad Copy bring in GREAT results?
- write an eye-catching headline or no one will read your WHOLE ad copy;
- use powerful / action words in your headline & ad
copy like 'INSTANT', 'FREE', 'GET', 'CASH', 'UNLIMITED', 'TURN',
'BOOST', 'CREATE', etc.
- write your ad copy to promote a FREE offer like a FREE course by
e-mail, a FREE ebook or a FREE sample of a product.
7. Don't want to track your Ad?
Why not? How will you know that the ezine you advertised in is
profitable or not?
Most advertisers don't track their ads. Just look in other ezines and
you'll see their regular Web Site link, no tracking URL available.
A tracking URL will show you how many clicks your ad receives and how
many sales it makes from those clicks.
http://www.probiztrack.com
8. Don't want to use autoresponders in your Ad Copy?
Autoresponders are one of the SMARTEST internet marketing tools simply
because they allow you to follow-up with your leads and send out more
promotional offers automatically. You only write your messages once and
then put them on the autoresponder sequences to be delivered at
pre-determined intervals like 1, 2 or more days. You can even use
autoresponders to build your own mailing lists of leads and customers.
Instead of sending prospects to your main Web Site page, direct them to
a Web Page where they can GET a FREE course by e-mail. Use this course
to educate them and build a relationship with them, gain their trust.
9. Want to play with 'SPAM'?
Don't do it if you are SMART. Search on your favorite search engine for
"spam laws + email marketing" and you'll get a picture of what 'SPAM'
is and how you can protect yourself!
Make sure you read about the CAN-Spam law if you want to know how to
legally send commercial emails.
Also, don't forget about the FTC laws on e-mail marketing!
10. What ads are 'BEST'?
If you want to sell something directly from your ad, try Solo Mailings
(one e-mail sent to all subscribers with no other ads in competition!)
If you want to TEST your ad or want to promote a FREE offer, try
Classified, Top Sponsor or Bottom Ads.
They are much cheaper than Solos and could bring 'POOR' results.
If you invest in Solo Ads, make sure your ad copy is short and to the
point, don't bore your prospect with long ad copy.
About the Author
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane
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